JANUARY 2010
The Steamship Historical Society
of America (SSHSA) Selects Cornerstone
to Redesign, Revitalize Publication
This non-profit maritime society will celebrate its 75th Anniversary during 2010 and it promises to be an exciting year of activities, as well as membership and financial growth.
The Steamship Historical Society of America (SSHSA) has signed Cornerstone for re-design and production of the society's official magazine. The newly designed publication will boast a new title, beautiful photographs and illustrations depicting the maritime heritage of powerful ships, legendary passengers and hardworking crews presented in full-color throughout.
While the economic downturn has stunted growth of many associations SSHSA membership is growing – and Cornerstone is working closely with the society's management team to generate revenues from sponsorships, advertising and special events celebrating the 75th Anniversary.
Cornerstone is the right call for fresh ideas, lower costs and extraordinary results at rates that fit small and medium size non-profit organizations.
APRIL 2009
Partnership Forged With a Leading B2B
Internet Service Provider
With Internet technology advancing at a blistering pace it's critical to keep up with the latest in web-based solutions. We have established a partnership with Sprintout Internet Services that perfectly melds cutting-edge web technology with professional graphic design, copywriting, print and online marketing initiatives.
We're exceptionally well equipped to build and update your website, create and deliver email marketing programs, webinars and virtual events that get measurable results.
Cornerstone Addresses Tough Issues Facing
Association Publishers
Associations are not immune to the economic downturn and must capitalize on all revenue opportunities to survive and prosper.
The editors of the Society of National Association Publications (SNAP), a non-profit, professional society serving association and society publications and their staffs, reached out to Cornerstone for answers to some of the toughest issues these organizations face.
The resulting interview "Selling the Association Advantage," was published in SNAP's official e-newsletter, "SNAP Online."
Selling the Association Advantage
By Jack McHugh
When it comes to selling advertising, how do you qualify and quantify "the association advantage?" Why should associations allow advertising on their websites? How can you make money off of the digital version of your magazine when you have been offering it as value-added up to this point? Veteran publisher and author Richard Barwis offers up some solid advice.
For a copy of this interview, please email: richard@cornerstone-media.biz.
First Title Published by ‘Cornerstone Press’
Hot off the presses, "How to Build Association Advertising Sales Revenue With Magazines, Websites & Electronic Media," authored by Richard Barwis, Cornerstone's director, media development, gives specific steps for leveraging print and online media to enhance communications with members and capitalize on revenue opportunities.
"How to Build Association Advertising Sales Revenue" is the right remedy at the right time for association executives under assault from rapidly escalating costs, increased member needs and flat or declining revenues.
In this book, Richard addresses the outdated bias against association website advertising and encourages associations to capitalize on their intellectual capital, adopt emerging communication technologies, and keep up with the times – or risk being left behind.
To learn more click here: Cornerstone Book
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